School Bus Fleet
MenuMENU
SearchSEARCH

Nonprofit founder shares the power of a promise kept

Alex Sheen started Because I Said I Would after his idea for writing promises on cards went viral. He has since become an anti-bullying advocate and devoted himself to other causes through his nonprofit.

Nicole Schlosser
Nicole SchlosserFormer Executive Editor
November 10, 2015
Nonprofit founder shares the power of a promise kept

Alex Sheen, founder of Because I Said I Would, started the nonprofit after his idea for writing promises on cards went viral. He has since become an anti-bullying advocate and has devoted himself to many other causes.  

4 min to read


“Sometimes we don’t need a miracle. We just need people to do what they said they would.”

Alex Sheen, founder of the charitable nonprofit Because I Said I Would, said that to the audience during an NAPT Summit general session on Monday as he shared the story of what led him to create it: a message he posted online that went viral right after he lost his father to cancer three years ago.

Ad Loading...

Sheen recounted his father’s struggle with his illness, and recalled how the one thing he admired the most about his dad was that if he said he would do something, he did it.

“’Alex, your lacrosse game is at 7:00?’ 6:59, he would be in the stands,” Sheen said.

In the post that went viral, Sheen said that he would send 10 “promise cards” for people to write a promise on to anyone in the world for free. At the bottom, the cards said “Because I said I would.” At first he received about five requests per day, but that soon grew into the thousands. Since 2012, his nonprofit has delivered more than 3.5 million cards to a total of 153 countries. At first he was bewildered by the fact that so many people around the world wanted the cards even though the words were in English. The idea spread like wildfire because the concept of keeping a promise is universal, he said.

“It doesn’t matter what language you speak,” he said. “In any culture, you’ll find the importance of a promise.”

People posted their promises online. They ranged from being very serious, as with a man diagnosed with stage 4 cancer of the kidneys, who promised to write 826 more notes of encouragement to place in his daughter’s lunchbox, so she’ll still receive them until she graduates high school even if he passes away before then, to the more lighthearted, like one from a man who promised to take his Christmas lights down before Easter.

Ad Loading...

Then, Sheen said, there was one from a girl who promised to join kids in her school who were sitting alone at lunch. It turns out that three students had committed suicide in her school after they were bullied.

“’She wasn’t sure what she could do,” he said. “She thought, ‘It may be small, but at least it’s something.’ This is about doing what you can with what you have.”

Sheen added that he receives thousands of messages with powerful stories every day, with one of the most powerful being the one that ended up being the impetus for him to quit his job earning six figures and devote more of his time to charity work.

He received a letter from a young girl who was depressed and was planning to commit suicide, and was cutting herself, but the promise cards made her realize how many people she had in her life that cared about her.

He brought the letter to show to his boss, to help her understand why he needed to pursue his cause. The letter turned out to be from her daughter.

Ad Loading...

Sheen described Because I Said I Would as “a social movement and a nonprofit dedicated to the betterment of humanity through promises made and kept.” The organization has taken on such charitable projects as driving through the night to bring food and other essentials to victims of Hurricane Sandy, cleaning up after the riots in Ferguson, Missouri, and raising the money to send 20 children with cancer to Disneyland with their families in 2013.

Also in 2013, Sheen walked 240 miles across Ohio in 10 days to raise awareness of sexual violence in response to the news of three women who were imprisoned, raped and abused in a home in Cleveland just six miles away from where he lived. He said that during this walk, he was alone about 95% of the time.

“We want people to show up with us, but when they don’t, we have to go it alone,” he said.

Sheen added that what kept him from giving up on the walk was remembering the reason he started in the first place: abuse survivors Amanda Berry, Gina DeJesus and Michelle Knight.

“If you have a strong reason why, then you can be strong,” he told the audience.

Ad Loading...

As its next step, Because I Said I Would will start chapters, called Echoes, all across the U.S. in 2016 to head up various charitable projects.

More Management

A Gatekeeper Systems camera mounted on the side of a school bus.
Managementby Staff and News ReportsAugust 26, 2026

Walton County Schools Adds Gatekeeper Stop-Arm Enforcement System

The Florida district will deploy Gatekeeper’s updated Student Protector technology, which now incorporates AI to improve video evidence.

Read More →
Graphic showing a U.S. map with New York marked alongside the Zum logo and the text “Zum Expands to New York.”
Managementby News/Media ReleaseAugust 24, 2026

Zum Reaches 19 States With New York Expansion

The addition of the Empire State to the student transportation company's roster marks a growing expansion in the Northeast as it scales its tech and school bus services.

Read More →
A parent uses the FirstView mobile app while helping a student with his backpack, illustrating real-time school transportation tracking and communication.
Managementby News/Media ReleaseAugust 24, 2026

First Student Updates Its Parent App

First View connects both yellow bus and alternative transportation, giving families one platform to track student trips for the new school year, with 15 languages supported.

Read More →
Ad Loading...
Back-to-school graphic featuring a chalkboard-style background with the text “Back to School: 6 Ways to Plan Ahead” and the School Bus Fleet logo.
ManagementAugust 20, 2026

The Back-to-School Checklist Every Director Should Complete Before the First Bell

Help your transportation team start the school year strong with these tips for contingency planning, communication, fleet visibility, technology, and trip management.

Read More →
Students with backpacks exit school buses and walk toward a school building as transportation staff assist with afternoon drop-off.
Managementby News/Media ReleaseAugust 19, 2026

How a New York District Cut Nearly $1M in Transportation Costs While Expanding Bus Access

A data-driven overhaul with BusRight reduced Poughkeepsie City School District's planned routes from 26 to 17 while extending school bus service to about 1,200 additional students.

Read More →
A female teacher sitting in front of elementary school classroom, giving a lesson to several students.
SponsoredAugust 17, 2026

Budgets Down, Enrollment Shifting: What the Data Says Districts Should Watch

School transportation departments face two converging challenges this year: tightening budgets and shifting enrollment. Most districts still address these issues separately, but the assumption that either trend will simplify operations is proving incorrect.

Read More →
Ad Loading...
BusRight-branded image showing students exiting a yellow school bus, with the Inc. 5000 logo recognizing America’s fastest-growing private companies.
Managementby Amanda HuggettAugust 17, 2026

These 8 School Transportation Companies Made the 2026 Inc. 5000 List

Find out which school transportation contractors, technology providers, and suppliers ranked among America’s fastest-growing private companies.

Read More →
School Bus Fleet’s The Route podcast thumbnail featuring Kellie Doyle Bailey and host Amanda Huggett with the text “Emotional Intelligence and School Bus Safety.”
ManagementAugust 14, 2026

The Link Between Emotional Intelligence and School Bus Safety

How can emotional intelligence help transportation pros navigate stress, manage change, and build stronger relationships? Listen to find out.

Read More →
School Bus Fleet’s The Route podcast thumbnail featuring Kellie Doyle Bailey and host Amanda Huggett with the text “Emotional Intelligence and School Bus Safety.”
Sponsoredby Amanda HuggettAugust 14, 2026

What Emotional Intelligence Has to Do With School Bus Safety

In this video, discover how emotional intelligence can help transportation leaders and drivers navigate stress, manage change, and build stronger relationships. The Route is sponsored by IC Bus.

Read More →
Ad Loading...
School transportation professional holding a two-way radio in front of a row of school buses, with PositionPTT radio and communication accessories pictured alongside him.
Managementby Amanda HuggettAugust 13, 2026

Beyond Two-Way Radios: School Bus Communications Evolve With Push-to-Talk Over Cellular

PRYME Radio and PositionPTT join forces to advance hands-free radio use and reduce distracted driving. See how PoC compares with traditional radios on range, cost, safety, and connectivity.

Read More →