A new back-to-school hip hop video sponsored by Kmart appears to have the side effect of promoting school bus ridership.
In the video for “My Limo,” Da Rich Kidzz — a group of rappers from Minneapolis ranging in age from 10 to 13 years old — ride a big, yellow bus and chant the refrain “my school bus is my limo.”
There are other lines that seem to encourage children to choose the safest form of pupil transportation: At the beginning of the song, one of the Kidzz announces their intention to “show ya’ll how to ride to school.”
Later, another group member says that when school is out, she needs “my yellow limo to take me to my house.” Also, the “my school bus is my limo” chorus is followed by an exhortation to “ride with me.”
Beyond the “yellow limo,” the song highlights school supplies and clothing. While the lyrics don’t mention Kmart by name, a red “K” is affixed to the front of a bus in the video.
As of this writing, the “My Limo” spot had more than 300,000 YouTube views.
Watch the video below, and tell us whether you think it’s a positive plug for the yellow bus.