SBF 70 years logo
MenuMENU
SearchSEARCH

Communicating clearly can cure confusion

Whether speaking or writing, accuracy and clarity are essential in communication. Supervisors need to make their instructions very clear so the whole department or group has proper direction and can achieve goals together.

by John Horton
March 20, 2013
3 min to read


Police officer taking the report: Now let me see if I got the facts straight here? Cleaning woman Clara Clifford discovered your clean copper clappers kept in a closet were copped by Claude Cooper, a kleptomaniac from Cleveland. Now is that about it?

Owner of Acme School Bell Company: One other thing. If I ever catch kleptomaniac Claude Cooper from Cleveland who copped my clean copper clappers kept in the closet …

Ad Loading...

Police officer: Yes?

Owner: I’ll clobber him!

Some of you may remember this exchange of alliteration performed by Jack Webb and Johnny Carson on The Tonight Show. It took considerable discipline to maintain the precision they wanted for the entertainment value it produced.

Whether speaking or writing, accuracy and clarity are essential in communication. Supervisors need to make their instructions very clear so the whole department or group has proper direction and can achieve goals together. Know exactly what you want to say or write, and don’t assume that you know how others will perceive it.

I remember a driver who shared the following story about a dispatcher who was very conscientious, but was not properly trained. The driver’s route was in a very rural area. She called in an emergency: “There’s a fi— on my bus!”

Ad Loading...

The dispatcher assumed what the driver meant instead of asking for confirmation. She called the fire department and reported that the bus had a fire on board. When the firemen arrived, they were very upset. It was a fight, not a fire.

What would have helped in that situation? Obviously, training.

The dispatcher could have asked, “You mean smoke and flames?” The driver would have probably said, “They are hitting each other.” Then that dispatcher could have contacted the sheriff’s office instead of the fire department.

In defense of the dispatcher, had the driver said at the beginning, “There’s a fight on my bus. They are hitting each other,” the problem may have been solved much more efficiently. Again, more training would have helped.

From time to time, we all fail to think before we speak. Sometimes we don’t realize what we just communicated, only to find ourselves surprised at the response of others. For example, what would you think if you read the following ads?

Ad Loading...

• “Tired of cleaning yourself? Let me do it.” (Wow — isn’t that way too personal?)

• “Wanted: Man to take care of cow that does not smoke or drink.” (Did you ever know a cow that did?)

• “Our experienced Mom will care for your child. Fenced yard, meals, and smacks included.” (Consider having someone else proofread your work before you send it out!)

My point is this: Next time you are speaking or writing about something important — whether to your superiors or subordinates — slow down, think it through and maybe have someone else go over it with you.

John Horton is a school bus driver and a former trainer and third-party tester.

Ad Loading...

Another article on clear communication:

Be carful with your words

More Management

A blue and white graphic with a black and white image of Geotab official on stage with text reading "AI Tools Roundup: Turning Data Into Faster Decisions."
Managementby Elora HaynesJune 24, 2026

AI Tools Roundup: New Fleet Tools Aim to Turn Data Into Faster Decisions

The latest AI-powered platforms could help student transportation teams analyze fleet performance, manage maintenance, and uncover operational insights using natural-language queries.

Read More →
School Bus Fleet company news graphic displaying the logos of EverDriven and Pathwise on an orange background.
Managementby News/Media ReleaseJune 23, 2026

EverDriven Integrates Pathwise's EZRouting into Routing Services

The new partnership combines trusted software with industry expertise to help district transportation teams streamline general education routing, improve efficiency, and lower operating costs.

Read More →
A professional portrait of David Perez on an orange background with text reading "David Perez Named Samsara Technology Leader of the Year."
Managementby Staff and News ReportsJune 23, 2026

First Student Safety Executive Named Samsara Technology Leader of the Year

David Perez earned the honor for deploying AI-powered safety and fleet technologies that improved driver behavior and family communication.

Read More →
Ad Loading...
Collage graphic featuring the Zūm logo surrounded by images representing the company's recent milestones: the Providence, Rhode Island skyline; a soccer ball decorated with international flags symbolizing FIFA World Cup 2026 transportation services; a trophy representing CEO Ritu Narayan's Entrepreneur Of The Year award; and the Philadelphia skyline.
Managementby News/Media ReleaseJune 22, 2026

Zum Expands to Rhode Island with 2 New District Partnerships

The Ocean State becomes Zum’s 18th state served as the company expands its presence in the Northeast U.S., while launching operations in Philadelphia, and supporting FIFA World Cup 2026.

Read More →
zonar system image
SponsoredJune 22, 2026

The Driver Shortage Playbook

How student transportation fleets are hiring, retaining and adapting .

Read More →
School Bus Fleet leadership update graphic announcing Lewis Nelson as president of Stertil-Koni. The graphic features the Stertil-Koni logo and a portrait of Nelson standing with folded arms against a yellow and orange background.
Managementby News/Media ReleaseJune 19, 2026

Stertil-Koni Announces New Company President

Lewis Nelson joins the heavy-duty vehicle lift provider, succeeding Scott Steinhardt in the lead role.

Read More →
Ad Loading...
Frances Theiring stands with three other people holding an award
Managementby Staff and News ReportsJune 19, 2026

Tennessee Hall of Fame Honors Drivers for Decades of Service

Frances Theiring, a school bus driver for Wilson County Schools, retires this year after almost 50 years on the road. She is one of two long-time drivers honored for their service in the state.

Read More →
A school bus driver wearing a safety vest exchanges a high-five with a smiling young student near the front of a school bus. Sunlight streams through the windows as another adult stands nearby.
Managementby Staff and News ReportsJune 18, 2026

What Happens to a School Bus After Retirement? First Student Has a New Answer

Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.

Read More →
School Bus Fleet leadership update graphic featuring the School Bus Logistics logo and headshots of three newly hired software data analysts: CJ Merrill, Jake Nulick, and Valorie Ashburn.
Managementby News/Media ReleaseJune 18, 2026

School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities

Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.

Read More →
Ad Loading...
Cover page of an NSTA (National School Transportation Association) whitepaper titled "Outsourcing Student Transportation Services Toolkit: Benefits of Contracting Transportation Services." The design features a blue and gold color scheme with a yellow school bus graphic at the top. The subtitle reads, "Discover the value and benefits of converting to contracted student transportation services, a proven road to cost reduction and service enhancement." Contact information for NSTA appears at the bottom, including the website YellowBuses.org and email address info@yellowbuses.org
SponsoredJune 18, 2026

Outsourcing Student Transportation Services Toolkit

Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.

Read More →