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November 29, 2012  |   Comments (0)   |   Post a comment

Trans Tech redesigns website, launches brand initiative


WARWICK, N.Y. — Type A school bus manufacturer Trans Tech Bus has launched a redesigned website and a new branding initiative.

“We are extremely proud of our new look and approach to the market," President John Phraner said. “Trans Tech is a company which has been built on a foundation of innovative ideas and products, so we felt it was time to freshen up our brand and modify our marketing approach to reflect those forward-thinking characteristics.”

Highlights of Trans Tech’s brand and website redesign include the company’s new logo, which is the foundation of the brand, a cleaner modern-looking website, a product-centric focus and an emphasis on better communicating the company’s message to current and prospective customers.

Phraner, who recently joined the company, went on to say that the company’s current customers “know the value of purchasing a Trans Tech school or commercial bus, but as we continue to expand our market share, it is important that the value our current customers are realizing by purchasing a Trans Tech Bus, such as our innovative designs, increased fuel efficiency and unparalleled craftsmanship, are all reflected in our brand and messaging.”

Trans Tech’s forward-thinking approach to the school bus market includes its aerodynamic roof designs, versatile slide-track seating and an all-electric school bus — the eTrans, officials said.  

“As we strive to develop, design and manufacture the best school and commercial buses in the market, we are confident that our new approach to branding and messaging will allow us to better communicate with the market,” Phraner added. “We think this new approach will be a tremendous asset as we look to grow the business.”

To visit Trans Tech’s redesigned website, click here.

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