Barriers to clear communication, such as parents being less available, overwhelmed with information and not understanding the rules, can be overcome by meeting in person whenever possible, laying out specific rules and consequences, and providing access to real-time arrival information.
The district could have avoided embarrassment — for the school bus driver and for itself — by not passing judgment until after conducting a thorough investigation.
There is a need for our industry to be more cognizant of "market disruptors" — people or organizations that redefine the status quo and then use the entropy they create to profit from the change they bring to the marketplace.
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