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March 04, 2014  |   Comments (1)   |   Post a comment

5 ways to gain support from school boards

With funding for pupil transportation tight, those providing the service must show board members its value. District and bus company officials share tips that can help in getting this group of individuals to become advocates for the yellow bus, from making yourself visible and available to sharing positive stories about your operation.

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Pete Meslin (in the blue shirt and wearing a tie), director of transportation at California’s Newport-Mesa Unified School District, is pictured with current and former school board members and transportation department personnel at a bus driver appreciation event.

Pete Meslin (in the blue shirt and wearing a tie), director of transportation at California’s Newport-Mesa Unified School District, is pictured with current and former school board members and transportation department personnel at a bus driver appreciation event.

With budgets continuing to present challenges for yellow bus operations, the board of education for a school district can either be seen as an ally or an adversary for those providing pupil transportation.

“School board members have a challenging duty to do what is best for the students while being financially responsible to their community,” says Tim Flood, executive vice president of The Trans Group in Spring Valley, N.Y. “Whether it is a system that operates its own fleet or outsources to a contractor, both operations have to work within the funding and policies approved by the board. With less funding each year, it hasn’t been a matter of implementing new programs so much as trying to maintain existing ones.”  
For Frederick Remelius, director of operations at Upper Merion Area School District in King of Prussia, Pa., replacing the district’s rapidly aging bus fleet at $85,000 per bus while the district is facing “severe financial stress” has been difficult.

However, he says his district’s school board has been “very supportive of the transportation department to the best of its fiscal abilities.”

How did Remelius gain the board’s support? By showing its members how a lack of funding for new buses, for example, would impact the district long term.  

“I developed a simple spreadsheet to show the impact of not spending $425,000 for five buses this year means spending $850,000 next year, $1,275,000 in three years, and so on to catch up,” he explains. “That was a hard pill for the board to swallow when they are looking at reducing staff at the same time, but having a graphic about the aging of our fleet made the problem easier for them to understand and support us.”

Helping the board understand how financial decisions that impact transportation also impact the school district as a whole is one facet of gaining support for transportation. You must also show the school board why yellow bus service matters, because it contributes to what is ultimately both pupil transportation officials’ and school board members’ goal: improving students’ educational experience.

Here are five tips that can help make that happen.
   
1. Make yourself known. Board members will be more inclined to be advocates for transportation if they know who’s involved in providing school bus service for students and everything it takes to keep service running smoothly.

Nicole Portee, executive director of transportation services at Denver Public Schools, suggests attending board meetings and community events where board members will be present.  

“I don’t suggest going to everything that occurs, but I suggest being diligent about broader district conversations where board members play a big role or transportation can be somewhat impacted as a result of a change that’s occurring,” she says. “It pays to go out, introduce yourself, let them know who you are and let them know that you’re involved. When you do that, board members aren’t afraid to ask a particular question or advocate for the transportation department because they know that you are involved.”

Michael Shields, director of transportation and auxiliary services at Salem-Keizer Public Schools in Salem, Ore., says that in addition to getting to know board members professionally, it’s important to build strong working relationships with the district superintendent and other executive-level district personnel who communicate directly with the board, such as the assistant superintendent, the chief operating officer or the chief of staff.
    
2. Come to meetings prepared, with data. Remelius says — and as his earlier example about funding for bus replacements suggests — transportation directors or supervisors must be able stand confidently before board members at meetings with easy-to-understand spreadsheets and PowerPoint presentations to “point out the facts from a business perspective” about the cost of running a transportation department safely.

“Many transportation departments have to compete for that $85,000 bus against, for example, a potential teacher layoff, which also costs about $85,000, and we need to be able to justify our needs with the same conviction, facts and figures as the parents who will be complaining about their favorite program being cut,” he says.

“I’ve put presentations together to give an overview of who we are,” Portee adds. “You have to get to the core of the operation. It’s very beneficial because they start to realize that your department is more than just the yellow bus.”

Pete Meslin, director of transportation, Newport-Mesa Unified School District in Costa Mesa, Calif., advises keeping presentations to the school board at 10 minutes or less.  

“If you can do it in five minutes, that’s even better,” he says. “Make your key point within the first two minutes. If it’s any more than that, it detracts from your efforts. This strategy is also effective when dealing with district cabinet-level officials.”

Shields agrees. “The board is busy — stick with high-level items, and focus on how everything relates to education,” he says. You also want to know your district’s position [on items you’re discussing/presenting].”

(Shields says vetting your information with the district superintendent, assistant superintendent or other executive-level individuals prior to presenting at a board meeting will help in understanding the board’s position on specific topics.)

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Read more about: California, Colorado, Massachusetts, New York, Oregon, Pennsylvania, school board

Well written article and very important information. Would add, with your supervisor permission and knowledge, invite board members down to the shop, especially new members. Give them the tour and even offer them a ride on a route bus for some real world perspectives of life behind the wheel. My district requires all department heads to attend every school board meeting so they more than see enough of us. Another action of confidence building is to make yourself familiar with the bigger education picture. While the support systems are important, the curriculum success get people attention first. Keeping everyone in the loop is important step with good working relationships with board members.

Lionel Pinn    |    Mar 04, 2014 12:26 PM

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