School Bus Fleet
MenuMENU
SearchSEARCH

Nationwide tour promotes safe school bus behavior

First Student and the National Safety Council’s Safety Dog Bus Tour teaches children safety tips and shows parents safety features on the bus. Children also get to meet Safety Dog, the safety mascot for First Student.

August 14, 2015
Nationwide tour promotes safe school bus behavior

First Student and the National Safety Council’s Safety Dog Bus Tour teaches children safety tips and shows parents safety features on the bus. Children also get to meet Safety Dog, the safety mascot for First Student.

2 min to read


CINCINNATI — First Student and the National Safety Council are teaming up to encourage safe bus behavior during back-to-school season and beyond with the nationwide Safety Dog Bus Tour.

“First Student and the National Safety Council share a common mission to serve as advocates for making the world safer, working to keep safety always front of mind for our employees and the communities we serve,” said First Student President Dennis Maple. “There is a great deal of trust placed in First Student and our drivers. It’s important that we all work together to ensure the safety of our school children, and we’re excited to deliver important safety messages for back-to-school in a fun and memorable way.”

The seven-city Safety Dog Bus Tour reaches out to elementary school students and their parents. Children will learn safety tips as they get a chance to sign a safety pledge and “Walk the Yellow Carpet.” They also can meet and have a photo taken with Safety Dog, the safety mascot for First Student. Parents can see firsthand how First Student buses are designed for safety inside and out.

The Safety Dog Bus Tour kicks off Aug. 20 in Schaumburg, Illinois, and continues to Cincinnati, Ohio; Wichita, Kansas; Lewisville, Texas; Corona-Norco, California; New Castle, Pennsylvania; and Jericho, New York.

“Like millions of parents across the country, I put my children on a school bus each morning, knowing that they will arrive at the destination safely,” said Deborah Hersman, president and CEO of the National Safety Council. “First Student’s Safety Dog Bus Tour provides parents a more intimate look at the big yellow school bus — the very best option for transporting our most precious cargo.”

Parents, teachers and students can find tour dates, times, locations, safety tips and downloadable activities by visiting safetydogbustour.com. Safety tips and tour updates also can be found by following First Student on Twitter, Facebook and Instagram. The National Safety Council will share updates on Twitter and Facebook as well.

For parents, teachers and students who want to engage in the conversation, the hashtag #SafetyDogBusTour will be used on all platforms.   

More Safety

Graphic showing a yellow school bus behind a shattered-glass effect with the text “Multi-Vehicle Crash in FL Takes 2 Lives” and the date October 5, 2026.
Safety•by Staff and News Reports•October 6, 2026

2 Killed, Dozens Injured in Florida School Bus Crash

A multi-vehicle collision caused a Polk County school bus carrying 37 students to overturn on its way to Winter Haven High School.

Read More →
Close-up of an extended red stop arm with flashing lights on the side of a yellow school bus.
Safety•by Elora Haynes•September 21, 2026

Illegal School Bus Passing Drops 24% in New York Districts

With fewer than 5% of citations involving repeat offenders, Westchester County officials said enforcement, education, and community partnerships are helping change driver behavior.

Read More →
Graphic showing a yellow school crossing sign and blurred school bus with the headline, “The Back-to-School Traffic Effect.”
Safety•by Amanda Huggett•September 18, 2026

School's Back. Here's What Happened to Traffic, Speeding & Distraction

What happens to traffic when school resumes? New data analysis examines changes in distracted driving, congestion, and speeding around schools.

Read More →
Ad Loading...
Geotab fleet safety platform showing driver coaching data and video of driving events alongside a Geotab vehicle camera.
Technology•by News/Media Release•September 17, 2026

Geotab Expands Fleet Safety Tools With Video Coaching, Risk Insights

New safety and video capabilities aim to help fleet managers assess risk, support drivers, and take targeted action through video coaching, red-light violation detection, and more.

Read More →
School Bus Fleet’s The Route graphic featuring two people alongside the text, “The Secret to Better Bus Driver Training (It’s Not the Curriculum),” sponsored by IC Bus.
Sponsored•by Amanda Huggett•September 15, 2026

How to Build a Better School Bus Driver Training Program

Is it time to strengthen your driver training? Here’s how to pick the right talent and improve recruitment, retention, and safety. This video is brought to you by IC Bus.

Read More →
Graphic showing a yellow school bus behind a shattered-glass effect with the text, “Fatal Accident in a Bus Lot & Students Struck Near Bus Stops, Sept. 8–9, 2026.”
Safety•by Staff and News Reports•September 13, 2026

Recent School Bus Accidents Leave 2 Dead, 2 Injured

Four school bus crashes in Florida, Illinois, and Georgia highlight risks in transportation lots, at bus stops, and during student loading and unloading.

Read More →
Ad Loading...
A female school bus driver in bus driver's seat speaking on radio with an inset of female with headphones looking at two monitors and buses in the background
Safety•September 8, 2026

When Every Second Matters, Clarity Keeps Routes Moving

From routine delays to urgent incidents, strong communication practices help drivers, dispatchers, schools, and families respond with confidence.

Read More →
Firefighters spray water on a smoking Marietta City Schools school bus during a fire response drill.
Safety•by Amanda Huggett•September 8, 2026

What Happens When a School Bus Catches Fire — and What Can Help

School bus fires are rare but can be devastating. Learn how advances in fire suppression and asset protection help fleets detect fires earlier, reduce damage, and improve safety.

Read More →
Graphic promoting Geotab’s new fleet investigation tool, featuring a screenshot of the MyGeotab platform showing an incident timeline, vehicle activity, and mapped route data.
Safety•by News/Media Release•September 1, 2026

Geotab Launches Tool to Help Fleets Investigate Road Incidents

Geotab Investigations combines telematics data, video, documents, and other evidence to help fleets reconstruct incidents, resolve claims, and determine what happened.

Read More →
Ad Loading...
Student-created poster titled “Safe Rides, Everyday Heroes” shows a yellow school bus at a crosswalk, students waiting nearby, and school bus safety reminders about stopping, school zones, safe pickup and drop-off, and buckling up.
Safety•by News/Media Release•August 31, 2026

Texas Sixth Grader Wins 2026 National School Bus Safety Poster Contest

Sai Darshana Yekolu of Moseley Middle School in Prosper, Texas, was named the newest winner for her artwork, bringing the theme of “Safe Rides, Everyday Heroes” to life.

Read More →