Blue Bird dealer revamps training, pushes alt-fuels

Brittni Rubin
Posted on November 27, 2012
Central States Bus Sales is headquartered in Fenton, Mo., and serves five Midwestern states: Arkansas, Kentucky, Missouri, Illinois and Tennessee. The company has been a dealer for Blue Bird since 1975.

Central States Bus Sales is headquartered in Fenton, Mo., and serves five Midwestern states: Arkansas, Kentucky, Missouri, Illinois and Tennessee. The company has been a dealer for Blue Bird since 1975.

Central States Bus Sales (CSBS), one of Blue Bird Corp.’s largest distributors, has revamped its training program to better assist its clients as sustainable technology for school buses continues to advance.

CEO and President Jeff Reitz bought the company in 2010 after joining the team in 1993. Since the early 2000s, he has helped the company expand its territory. Reitz says CSBS was awarded the additional territory due to its persistent growth and strong business model. The company is headquartered in Fenton, Mo., and serves five Midwestern, or “central,” states: Arkansas, Kentucky, Missouri, Illinois and Tennessee.

CSBS’ training program offers various educational resources and now assists clients making the transition from diesel to propane or CNG.

Accessible training after the sale
Reitz calls the training program, which provides free technical support after the sale, one of the company’s key differentiators. Customers have access to comprehensive seminars led by an education staff, including ASE-certified technicians.

“The training program has been in place for 10 years, but we have expanded it a lot in the past two years as the newer alt-fuel buses get more and more complicated to service and operate,” Reitz says. “We’re trying to be the go-to person to provide answers.”

A segment of CSBS’ website,, is dedicated to after-sale assistance as well. It features a handful of educational resources, such as electronic manuals, recall information and more. The website aims to help customers understand their new vehicle and how to service it properly. There is also an after-sale call center.

“Whether it’s on maintenance or safety, training is just imperative,” Reitz says.

As the economy tightened, Reitz found that customers were having an increasingly difficult time making it out to a CSBS regional location for training. Therefore, the company decided to accommodate clients by offering a greater volume of onsite training programs.

CSBS often brings multiple districts together in a centralized meeting place, or arranges smaller gatherings with 40 to 50 customers at a time when requested by a facility. Most of the onsite training sessions are vehicle specific.

“The customer can request the training and we’ll schedule it to make sure it covers the topics they want to talk about,” Reitz says. “It can be anywhere from one day to a week’s worth of training depending on how comprehensive the customers want to get.”

CSBS also recently invested in a software that has increased overall efficiencies — helping with the daily operations of its parts and services departments — as well as customer satisfaction.

“It allows us to have visibility to make sure we get the bus back on the road as soon as possible after a problem,” Reitz explains. “This way, the problem isn’t just in one person’s hands, but we get a global point of view of the customers to make sure they’re taken care of.”

A greener focus
Although Blue Bird introduced propane-powered vehicles in 2006, they have become more popular in recent years. CSBS told SBF that the company is now making a bigger push for customers to use them.

“We’ve done a lot of propane marketing lately and have tried to focus on the green technologies available through Blue Bird,” Reitz says. Blue Bird’s CNG-powered vehicles are also available through CSBS.

It’s a big change for customers, which is why CSBS’ training program was revamped. But the company also started hosting open houses called “Ride and Drives,” where customers can actually test drive alternative-fueled vehicles to get a feel for propane performance.

“Propane is cheaper than diesel to procure and meets not just the current, but the future U.S. emissions obligations as well. With propane, customers pay 50% less for fuel per gallon,” Reitz says.

“Propane vehicles are becoming more popular, and not just in the Midwest,” he adds. “People are more aware of the cost benefit; the cost of propane fueling stations and the product’s performance have been two driving factors for us.”

Green efforts have also been extended into other areas of CSBS’ business. At training sessions, lectures are presented electronically, and after sessions, customers are sent home with thumb drives to cut back on printing.

Now in its 37th year of business, CSBS is involved in over 25 school bus associations, and is active with lobbying as well.

“We feel strongly we need to be involved at the state level to help support these organizations in any cause,” Reitz says. “That’s because we’re committed to the industry and to education.”

Related Topics: alternative fuels, Blue Bird Corp., CNG, efficiency, propane

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