Help us help you

Frank Di Giacomo, Publisher
Posted on June 1, 2006

I was in Washington, D.C., recently for an industry lobbying effort that brought together key players from the school bus community.

Sponsored by the National School Transportation Association (NSTA), this “Day on the Hill,” as it was called, put nearly 60 industry leaders in contact with lawmakers and staff in both the House and Senate.

Chief among the attendees were the three presidents of the industry’s top organizations — Lenny Bernstein of the National Association for Pupil Transportation, Pete Japikse of the National Association of State Directors of Pupil Transportation Services and John Corr of the NSTA. The “3 Ns,” as they are collectively known, are committed to finding common interests that can be projected through a single unified voice.

In D.C., they were supported by several members of the supplier community, including representatives of Blue Bird Corp., Collins Bus Corp./Mid Bus Inc., International Truck and Engine Corp., Thomas Built Buses and both industry publications.

Voices need to be heard
Together, these leaders of the school bus industry discussed ongoing issues with lawmakers and also pushed for House recognition of School Bus Safety Week, which has been in the works for several months now.

It’s vitally important that the industry make a push at the federal level to draw attention to the challenges faced by school bus operators, such as sky-high fuel costs, security concerns and funding for the Clean School Bus USA program. As a single voice, the associations have weighed in on these issues in letters to Congress and testimony on Capitol Hill. Their efforts are commendable.

It’s clear that the highest levels of the industry are marshaling their resources to provide key federal decision-makers with information about crucial issues. What’s also needed, however, is for school districts and contractors across the country to lend their voices to the cause.

And that can be accomplished without traveling to the nation’s capital.

Has something positive occurred at your operation recently? A bus driver celebrating a 25th anniversary on the job? An aide who helped to avert a potentially dangerous medical issue with a student passenger? Or an inspection of your buses by the state patrol that turned up no deficiencies?

Spread the good news
These stories need to be told. Local print and broadcast outlets are the perfect places to share these stories with your community. Take the initiative to contact the newspapers and radio and TV stations in your area with these stories. In addition, place these stories on your Websites, so parents, teachers and other community members will see them when they’re cruising for other information.

These positive stories will percolate up to higher levels. Local newspapers are scanned daily by staff members for legislators at the city, regional, state and federal levels. If enough positive stories about school transportation are making their way into the news, it will have two effects. One, it will counter all the bad news about school transportation that invariably makes its way into the headlines. Two, it will slowly change the perception of the industry — hopefully, into one that merits, no, demands federal attention and badly needed financial support.

At SCHOOL BUS FLEET, we try to focus on the positive developments in the industry, while, at the same time, not ignoring the areas where improvements are necessary. You should be making the same effort, for the betterment of the entire industry.

Related Topics: NSTA, public image

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