Articles/News with school bus advertising tag

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Ad firm owner: Bus ads are safe, beneficial for districts
May 16, 2013
Todd Isaacs of District Solutions says that school bus advertising can help cash-strapped districts raise revenue, and he points to the ads' record on the road. The approximately $15,000 that one district has raised so far is being put toward transportation for homeless students to after-school programs.
Company helps districts sell school bus advertising space
January 17, 2013
After serving the industry for more than 30 years with his business Lee Fox Bus Seat Repair, owner Lee Fox launches Fox School Bus Media. Fox’s new company contracts with districts and handles all aspects of the advertising process, from producing and installing ads to disbursing revenue.
N.J. district to put ads on school buses
January 15, 2013
Medford Township Public Schools will reportedly become the first school system in the state to begin school bus advertising, which the district’s superintendent says is an “effective means of generating vital capital and an exciting community awareness platform for corporate sponsors.” A local grocery store chain will advertise on the operation’s 52 buses.
Va. bill would allow ads on school buses
January 8, 2013
"Age-appropriate" advertisements could be placed on school buses under a bill introduced for the state's new legislative session. Revenue from the bus ad sales would have to be devoted to the cost of providing pupil transportation.
Another bill aims to allow ads on Fla. school buses
December 6, 2012
Under the legislation, commercial advertisements that are “family and child friendly” could be placed on the exterior of a school bus. The idea has been proposed in Florida before but hasn’t passed.
Calif. school bus ad bill dies in committee
April 30, 2012
The Senate Education Committee rejects the measure, which would have allowed school districts to sell advertising space on the outside of their buses and choose how to spend the revenue that resulted from the ads. Senate Republican Leader Bob Huff, who authored the bill, says it would have “provided a new and needed source of funding for our schools at no cost to taxpayers.”
Districts foresee financial benefits from bus ads
April 19, 2012
Two school districts in Colorado estimate generating $20,000 to as much as $60,000 as a result of advertising on their school buses. A third district has earned $1,280 this school year by advertising for four organizations.
Mo. school bus ad bill advances
April 17, 2012
The legislation would let school districts lease advertising space on the inside and outside of buses. It closely passes out of the Missouri House and moves to the Senate.
Transportation leader pushed for efficiency, bus ads
February 29, 2012
Joe Mirabella, who died Sunday at 68, co-founded an innovative program to help Colorado's school districts boost transportation efficiency, and he promoted advertising on school buses — a controversial stance. Colleagues remember him as "a mentor to me and many others" and "a giant here in Colorado."
Calif. bill would allow exterior school bus ads
February 28, 2012
Senate Bill 1295 would enable school districts to choose whether to sell ad space on the exterior of buses, and choose how to spend any revenue raised. The state currently allows ads inside buses.
Ads to be placed inside buses at Pa. district
February 27, 2012
The Parkland School District says it has the potential to generate about $150,000 in a year by selling 16 ad spaces inside a pilot fleet of 46 school buses. The signs will be made of a magnetic material and secured just above the bus windows.
Keeping eyes on safety
February 23, 2012

How can an ad, which is designed to catch people’s attention, not distract from the safety equipment on a school bus?

Mo. bill would allow school bus ads
February 9, 2012
The legislation would require the state board of education to establish rules to authorize school boards to lease advertising space on the interior and exterior of buses. The bill specifies what types of ads are not appropriate, and 50 percent of a district's revenue from advertising would need to be used to offset the fuel costs of providing pupil transportation services.
School bus ad bill passes Ky. House
January 19, 2012
Sponsor Rep. Terry Mills calls it “a simple bill with the sole intent of generating revenue for local school districts.” But some legislators have raised concerns about safety risks and the potential for school-inappropriate ad content.
Mike Connors: driven to lead
January 19, 2012

SBF's 2011 Administrator of the Year reinforces the vital role his school bus drivers play in students’ development. The veteran director oversees a large operation and dedicates himself to industry causes.

Ky. school bus ad bill passes committee
January 11, 2012
The state Legislature’s House Education Committee approves House Bill 30, which would allow school boards to sell advertising space on school buses, and give them the authority to decide on the ads’ content. The bill now goes to the full House for consideration.
Committee narrowly passes Fla. bus ad bill
January 10, 2012
The Senate Prekindergarten-12 Committee passes SB 344 with a 4-2 vote. The bill would have died, but a critic votes for it so that the bill's sponsor can make changes to it.
Report sheds light on bus fee, ad rules
December 20, 2011
Twelve states allow — and one state mandates — school districts to charge fees for home-to-school transportation, according to a report from the Florida Legislature’s research arm that examines revenue generation. Thirteen states allow advertising on the inside and/or outside of school buses.
Students take over bus ad sales at Tenn. district
December 15, 2011
Mason Kalada and Nathan Dearman, seniors at a Sumner County Schools high school, make sales calls and presentations to businesses about the benefits of advertising on school buses. The program has raised nearly $25,000 since September.
R.I. school bus ad bill to be reintroduced
December 6, 2011
Sen. John J. Tassoni Jr. plans to reintroduce legislation that would allow Rhode Island school districts to sell advertising space on the exterior of their school buses. It would also authorize school committees to negotiate with private school bus carriers regarding the content of any ads and the sharing of revenue from them.
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