Subscribe Today

Articles/News with public image tag

Displaying 81  -  84  of  84
Media Campaign Is Key to Lifting Industry’s Image
December 1, 1999

Expansion of school bus transportation in the 21st century hinges on the industry's efforts to promote its achievements and to erase widespread misconceptions.

Parent Surveys Can Identify Problems and Create Measurable Goals
August 1, 1999

An annual questionnaire can also serve as a strong public relations tool.

Public awareness: It's not going to drive itself
April 1, 1999

The message that most often gets to the American public about school bus transportation is consistently negative. Thus, when a tragedy occurs, there is no residual good will to discourage overreaction.

Lack of commitment fuels the 'loser cruiser'
December 1, 1998

"Loser cruiser." This is the term a junior high school student used to describe the school bus she rode every day. It got me thinking about our industry's lack of commitment to improving the image of the yellow school bus to the people who really matter — students.

« Previous12345Next »

Premium Member

Get bus sales numbers, transportation statistics, bus specifications, industry survey results, bus loading and unloading fatality statistics and more in the School Bus Fleet Research Center. Become a premium member today!
Log in Button Register Button

Newsletter

Get breaking news, industry updates, product announcements and more.