Open the channels of communication immediately if you've been plagued by one of the "Seven Deadly Sins." Or face the loss of your employees' confidence.

Parents and school administrators, among others, should know of the many success stories involving school bus drivers. Working with public information officers, distributing newsletters and nominating drivers for awards are great ways to grow awareness.

We consulted the Web to find some of the most interesting, useful and innovative school transportation Websites. Here's how four school bus operators successfully made the move into the digital age.

As school transportation funding grows increasingly slim, school bus operators nationwide struggle to make ends meet. Here’s how some have turned to parents for added support.

Expansion of school bus transportation in the 21st century hinges on the industry's efforts to promote its achievements and to erase widespread misconceptions.

An annual questionnaire can also serve as a strong public relations tool.

The message that most often gets to the American public about school bus transportation is consistently negative. Thus, when a tragedy occurs, there is no residual good will to discourage overreaction.

"Loser cruiser." This is the term a junior high school student used to describe the school bus she rode every day. It got me thinking about our industry's lack of commitment to improving the image of the yellow school bus to the people who really matter — students.