SBF 70 years logo
MenuMENU
SearchSEARCH

New Jersey bill for school bus advertising progresses

The legislation has been approved by the state Assembly and has been referred to the Senate Education Committee. There is reportedly little opposition to the measure, which would allow school districts statewide to place advertisements on the exterior sides of their buses.

October 12, 2010
2 min to read


TRENTON, N.J. — A bill that would allow school districts statewide to place advertisements on the exterior sides of their buses has made more progress in the state Legislature. It was approved by the Assembly in late September and has been referred to the Senate Education Committee.

As SBFreported last month, under A1637, the board of education of any school district can enter into a contract to sell advertising space on school buses owned or leased by the district.

Advertisements for tobacco or alcohol products or for political advocacy would be prohibited, as would any other advertisements for products or services or by sponsors that the commissioner of education deems inappropriate. All advertisements would require prior approval by the local board of education.

Moreover, 50 percent of any revenue generated by the sale would be used by the board to offset the cost of fuel for providing pupil transportation services. The remaining 50 percent of the revenue would be used to support any programs and services the board deems appropriate.

The Associated Press (AP) reports that the Senate Education Committee has yet to schedule a hearing for the bill, but there is little opposition to it.

"The fiscal challenges that school systems around the state are facing necessitates that we think creatively about finding alternative revenue sources to lessen the burden on property taxpayers," Assemblyman Scott Rudder told the news source. Rudder was one of the bill’s primary sponsors in that chamber.

(Gov. Chris Christie cut aid to schools by $812 million this year to help close an $11-billion budget gap in the fiscal year that began July 1, according to the AP.)

More Safety

Promotional graphic for a new Pro-Vision AI camera system. The image shows a monitor displaying camera views with AI object detection overlays, along with multiple cameras and recording hardware. Text reads "New Product," "Pro-Vision," and "Visibly Better." School Bus Fleet logo appears in the lower-right corner.
SafetyJune 11, 2026

Pro-Vision Launches AI-Powered 360° Camera System

The new Birdseye camera delivers real-time AI-based pedestrian and vehicle detections, full visibility around the bus, and telematics integrations.

Read More →
A New York school bus in the street.
Safetyby Elora HaynesJune 9, 2026

N.Y. & N.J. Coalitions Call for Modernized Transportation for Vulnerable Students

New statewide coalitions in New York and New Jersey are urging lawmakers to expand student transportation options for vulnerable students amid ongoing driver shortages.

Read More →
Graphic for an opinion article on illegal school bus passing. A school bus with its stop arm extended is stopped as children cross the street, while a black SUV drives past. Headline reads, “America’s School Bus Blind Spot.” School Bus Fleet branding appears in the corner.
SafetyJune 8, 2026

America Has a School Bus Passing Problem — and Distraction Is Making It Worse

Illegal school bus passing remains a major safety threat as distracted driving rises. This op-ed explores why awareness, enforcement, and stop-arm cameras matter more than ever.

Read More →
Ad Loading...
A black, white, and red graphic with an image of a school bus on a New York street and text reading "Legislative Roundup May 2026."
Safetyby Elora HaynesMay 29, 2026

School Bus Laws to Watch: New York Delays EV Mandate

Plus, federal lawmakers seek new funding for school bus safety as states weigh stop-arm enforcement, disability protections, and education spending.

Read More →
hopskipdrive whitepaper
SponsoredMay 26, 2026

The Essential Handbook for Safe Alternative Student Transportation

Your district's "exception riders" — students with IEPs, those experiencing homelessness, foster care youth — deserve more than a middleman solution. This handbook breaks down exactly what to look for in a supplemental transportation partner: from driver vetting and regulatory compliance to proactive safety technology. Because getting a ride isn't the same as getting a safe one.

Read More →
Emergency response personnel assist participants evacuating through the rear emergency door of a yellow school bus during a hands-on safety training exercise at Prosper ISD. Smoke fills the bus interior as responders demonstrate emergency evacuation procedures.
Safetyby News/Media ReleaseMay 21, 2026

Operation STEER Brings Emergency Response Training to North Texas

Prosper ISD hosted the third annual training for transportation professionals across 67 districts to learn how to respond to emergencies, such as rollovers and evacuations, and proper use of safety equipment.

Read More →
Ad Loading...
BusPatrol cameras on the side of a school bus.
Safetyby Staff and News ReportsMay 6, 2026

Florida District Relaunches BusPatrol School Bus Camera Program With New Safeguards

After being suspended over due process concerns, Miami-Dade schools and law enforcement are restarting the AI-powered stop-arm camera program with new oversight.

Read More →
A group of people in business attire pose for a photo in front of a school bus, with text reading "Legislative Roundup: May 2026."
Safetyby Elora HaynesMay 6, 2026

School Bus Laws To Watch: Seat Belt Bills, Funding Fights & EV Changes

From national bills on seat belts and driver oversight to driver awareness campaigns referencing “Finn’s Rule” and ongoing transportation funding debates in Alaska, here’s the latest in school bus legislation across the U.S.

Read More →
Graphic with part of a school bus and text reading "Fatal Accident in Brooklyn."
Safetyby StaffMay 5, 2026

9-Year-Old Boy Killed by School Bus at Busy Brooklyn Intersection

A Williamsburg community is mourning after a child was fatally struck by a private yeshiva bus, prompting calls for urgent safety improvements at the high-traffic crossing.

Read More →
Ad Loading...
A blue and white graphic with text reading "2026 Safety & Operations Report" with an image of the cover of the report.
Safetyby StaffMay 4, 2026

Does Reliable School Transportation Boost Attendance? EverDriven’s Data Says Yes

The new data shows 99.99% incident-free trips and strong on-time performance, reinforcing how dependable transportation, especially for vulnerable student populations, can help districts combat chronic absenteeism.

Read More →