Communicating clearly can cure confusion
Whether speaking or writing, accuracy and clarity are essential in communication. Supervisors need to make their instructions very clear so the whole department or group has proper direction and can achieve goals together.
Police officer taking the report: Now let me see if I got the facts straight here? Cleaning woman Clara Clifford discovered your clean copper clappers kept in a closet were copped by Claude Cooper, a kleptomaniac from Cleveland. Now is that about it?
Owner of Acme School Bell Company: One other thing. If I ever catch kleptomaniac Claude Cooper from Cleveland who copped my clean copper clappers kept in the closet …
Police officer: Yes?
Owner: I’ll clobber him!
Some of you may remember this exchange of alliteration performed by Jack Webb and Johnny Carson on The Tonight Show. It took considerable discipline to maintain the precision they wanted for the entertainment value it produced.
Whether speaking or writing, accuracy and clarity are essential in communication. Supervisors need to make their instructions very clear so the whole department or group has proper direction and can achieve goals together. Know exactly what you want to say or write, and don’t assume that you know how others will perceive it.
I remember a driver who shared the following story about a dispatcher who was very conscientious, but was not properly trained. The driver’s route was in a very rural area. She called in an emergency: “There’s a fi— on my bus!”
The dispatcher assumed what the driver meant instead of asking for confirmation. She called the fire department and reported that the bus had a fire on board. When the firemen arrived, they were very upset. It was a fight, not a fire.
What would have helped in that situation? Obviously, training.
The dispatcher could have asked, “You mean smoke and flames?” The driver would have probably said, “They are hitting each other.” Then that dispatcher could have contacted the sheriff’s office instead of the fire department.
In defense of the dispatcher, had the driver said at the beginning, “There’s a fight on my bus. They are hitting each other,” the problem may have been solved much more efficiently. Again, more training would have helped.
From time to time, we all fail to think before we speak. Sometimes we don’t realize what we just communicated, only to find ourselves surprised at the response of others. For example, what would you think if you read the following ads?
• “Tired of cleaning yourself? Let me do it.” (Wow — isn’t that way too personal?)
• “Wanted: Man to take care of cow that does not smoke or drink.” (Did you ever know a cow that did?)
• “Our experienced Mom will care for your child. Fenced yard, meals, and smacks included.” (Consider having someone else proofread your work before you send it out!)
My point is this: Next time you are speaking or writing about something important — whether to your superiors or subordinates — slow down, think it through and maybe have someone else go over it with you.
John Horton is a school bus driver and a former trainer and third-party tester.
More Management

What Happens to a School Bus After Retirement? First Student Has a New Answer
Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.
Read More →
School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities
Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.
Read More →
Outsourcing Student Transportation Services Toolkit
Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.
Read More →
EverDriven Debuts TripCentral as New District Transportation Portal
The new transportation management hub takes over the district portal to power trip planning, operations, visibility, and intelligence for school district transportation needs.
Read More →
Lessons Learned from 4 Decades in Transportation: 5 Questions with Craig Beaver
Sit down with longtime transportation leader Craig Beaver moments before he retires, as he reflects on his career leading up to his role at Beaverton School District in Oregon and the secrets to leading great teams.
Read More →
BusRight Honors Texas Driver With Inaugural Behind The Wheel Award
Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.
Read More →Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation
After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.
Read More →What 43 Years in Transportation Taught Craig Beaver About Leadership
After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.
Read More →
ASTP's Tod Eskra Named an Entrepreneur of the Year
The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.
Read More →
Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers
If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.
Read More →



