SEFAC appoints regional sales manager

BALTIMORE — Heavy-duty vehicle lift manufacturer SEFAC Inc. has appointed Richard Baxendale as Northeastern regional sales manager.

Baxendale will be directly responsible for all SEFAC sales activity in the company’s Northeast region.

Baxendale comes to SEFAC with 11 years of experience in the heavy-duty mobile lift industry, all of it with lifts using self-locking screw technology, which is the same technology that SEFAC utilizes in its heavy-duty mobile lifts.

“We are very excited to welcome Richard to our team,” said Allister Collings, president of SEFAC Inc. “I worked with Richard 11 years ago, and we both share a focus on a high level of customer support backed up by the best aftersales support in the business. Richard will bring a tighter focus on customer relationship quality and greatly support SEFAC’s continuing growth.”