NBA great promotes the yellow bus
In a new PSA in Utah, former basketball All-Star Mark Eaton explains that the state's school buses "save over $40 million and reduce over 11 million gallons of fuel."

In a new PSA in Utah, former basketball All-Star Mark Eaton explains that the state's school buses "save over $40 million and reduce over 11 million gallons of fuel."
At 7 feet 4 inches tall, former basketball All-Star Mark Eaton would probably have a tough time fitting in a school bus, but he appears (outside of a bus) in a new video promoting the value of pupil transportation in Utah.
"School buses make it possible for nearly 200,000 of our children to access public education," Eaton says in the public service announcement (PSA). "Utah school buses save over $40 million and reduce over 11 million gallons of fuel."
The Utah State Office of Education and the Utah Association for Pupil Transportation partnered to put together the PSA with Eaton, who played for the NBA's Utah Jazz from 1982 to 1994.
State pupil transportation director Murrell Martin said that the number of students transported — which, more precisely, is about 191,759 for the 2010-11 school year — reflects a change in the state's counting. Now included are the numbers of students transported in the categories "funded courtesy" and "locally funded hazardous routing."
Martin said that the PSA has been sent to Salt Lake City television stations, and some of them have expressed interest. He also forwarded it to local transportation directors throughout the state to submit to television stations in their areas.
The video wraps up with Eaton heartily proclaiming, "You have to love our school buses!"
The PSA has been posted in SBF's Videos section.
More Management
13 Industry Leaders Describe School Transportation in One Word
What word best describes the school bus industry today? We posed that question to over a dozen manufacturers, resulting in a revealing mix of perspectives on the challenges and opportunities ahead.
Read More →
Tyler Technologies Adds New AI, Transactions Leadership Roles
Two company executives are promoted to newly created C-suite positions to accelerate the company's long-term growth in both artificial intelligence and payments.
Read More →
Pro-Vision Acquires Convoy Technologies
The deal aims to broaden customer relationships and adds specialized vehicle video capabilities for commercial fleets.
Read More →
Durham School Services Maintenance Teams Earn Missouri Fleet Excellence Awards
Eight of the contractor’s school bus fleets achieved a distinction few maintenance teams earn during the state’s rigorous annual inspection program.
Read More →How Incentives, AI, and Energy Markets Are Reshaping School Transportation
Sit down with Joe Annotti of TRC Companies to talk district grant funding, utility challenges, AI, and why school buses are evolving from transportation assets into energy assets.
Read More →
Inside the Contracting Shift: What School Transportation Operators Are Seeing Now
School transportation contractors weigh in on recent trends, costs, driver shortages, and the rise of multimodal student transportation.
Read More →The No-Idling School Bus AC System
Take a peek at ExoAir Systems’ battery-powered cooling solution designed to run for up to 10 hours without the engine on, reducing fuel use and improving comfort for drivers and students.
Read More →Geotab on Three Major Trends in School Transportation
School bus fleets are becoming more proactive than ever. From AI driver alerts to vehicle-to-grid opportunities, Geotab outlines the biggest technology trends transforming school bus operations.
Read More →
Gatekeeper Lands Major School Bus Deals as Revenue Surges
The video solutions provider announces contracts with Atlanta Public Schools and other fleet operators as it records quarterly revenue growth and expanding subscription business.
Read More →
Building Leaders Who Last: Creating a Successful Mentorship Program in Student Transportation
Discover five strategies for building an effective mentorship program to strengthen leadership development and support staff retention.
Read More →



