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September 13, 2011  |   Comments (1)   |   Post a comment

Tips for Enhancing Your Transportation Website

A well-designed pupil transportation website should be easy to navigate, contain information pertinent to its users and be updated regularly.

by Brittany-Marie Swanson


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NASDPTS chose to organize the information on its website by topic when it revamped the site this year.
<p>NASDPTS chose to organize the information on its website by topic when it revamped the site this year.</p>

Members can log in

NASDPTS gives members the ability to log in to its website to access members-only information. Graham says the association depends on its members to identify content that needs to be on the site.

“We have our members-only login, where you can get association documents and … correspondence that is useful to state directors and other members,” Graham says. “And you can log in and get materials from previous conferences.”

Ellison says that some upcoming improvements to the OPTA website will include the ability for users to log in.

“We’re going to be sitting down with the marketing firm again and looking at being able to have people log in with a username and ID, and be able to pay for registrations on the site,” he explains. Users may also be able to view their membership status and other relevant information.

Beach Transportation has a “Current News” section on its home page so users can get up-to-date information quickly.
<p>Beach Transportation has a “Current News” section on its home page so users can get up-to-date information quickly.</p>

Users can look up bus stops, schedules
Beach Transportation currently lists its full bus routes on its website. In the future, the contractor will also incorporate the functionality of routing software with the site to give users — especially parents and students — added benefits.

“We are not currently using routing software; we do everything by hand,” Davis says. “Once we’ve implemented [the software], then the [website and software] will link up so parents will be able to fill out a form and generate route information right from the website.”

Pasco County Schools does not yet have route information on its website, but Kledzik says that could change if the district adopts routing software.

“We’re still routing manually, so routes and stops are in a constant state of change,” he explains. “If we get to an automated system … I could certainly see us publishing the stops and some general route information.”

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