GERMANTOWN, Wis. — Longtime school bus contractor Roland “Rollie” Bast passed away on Feb. 5 at age 91.
Bast founded Riteway Bus/GO Riteway Transportation Group in 1957, and he was regarded for his dedication to his employees and customers.
The longtime school bus contractor — as well as farmer and auctioneer — was regarded for his dedication to his employees and customers. He launched Riteway Bus in 1957 with four school buses that cost about $5,000 each.
GERMANTOWN, Wis. — Longtime school bus contractor Roland “Rollie” Bast passed away on Feb. 5 at age 91.
Bast founded Riteway Bus/GO Riteway Transportation Group in 1957, and he was regarded for his dedication to his employees and customers.

The company celebrates its 55th anniversary this year. Bast launched it with four school buses — 40-passenger Superiors on Chevrolet chassis that cost about $5,000 each.
Riteway now operates out of nine locations in Wisconsin with a fleet that, in addition to school buses, includes motorcoaches, shuttle coaches, limo coaches, limousines, executive sedans and vans.
Bast was born in Germantown on April 21, 1920, the son of Valentine and Louisa Bast. He married Pearl, the love of his life, in 1942, and they had two children, Ronald and Rochelle.
Bast was a lifelong farmer and a horse enthusiast, raising and showing draft horses as a hobby for many years. In addition to farming, he was a well-known auctioneer.
In an obituary distributed by GO Riteway Transportation Group, Bast was described as “a proud and patriotic American who was dedicated to family and community.”
He served as a 4-H leader, volunteered as a square dance caller and had perfect attendance at Germantown Rotary Club for 40 years. He volunteered for the Germantown Fire Department from 1948 to 1998 and served as its president for many years. He also served on various boards and supported many charitable organizations.
In 1999, he was named Germantown Citizen of the Year.
Bast was a devoted grandfather of two and great-grandfather of three.
“Rollie's greatest joy was spending time with family and friends,” according to his obituary. “He was a joyful man with a positive outlook and an infectious laugh.”
Stop bidding everything and try a simpler way. Here's how cooperative purchasing can streamline purchases while maintaining compliance. Sourcewell breaks down the process in this episode of The Route, sponsored by IC Bus.
Read More →
The alternative transportation company expands its services to traditional yellow buses with the launch of a new division focused on helping school districts optimize their routes.
Read More →
Roberts, 35, serves as the lead IT application engineer for vehicle electrification at First Student, where he helps shape scalable, real-world EV infrastructure to support student transportation.
Read More →
Swazer, 29, serves as director of transportation at Puyallup School District, where he champions student wellbeing and inspires the next generation of industry leaders.
Read More →
Dubas, 38, serves as sales manager and safety advocate at IMMI, where she advances school bus occupant protection through industry education, OEM collaboration, and proactive safety policy efforts.
Read More →
Kramlick, 30, runs operations for TransPar in Hawaii, where he also showed dedication while helping Maui recover from the recent wildfires.
Read More →
Moore, 32, grew up around the school bus, leading him to the classroom and eventually inspiring high-performing teams while bringing operations in house (twice).
Read More →
Baran, 38, serves as transportation supervisor at Odyssey Charter School in Delaware, where he leads daily operations with a focus on safety and professional growth.
Read More →
Maybee, 36, leads transportation operations for Denver Public Schools, where he is advancing equity, efficiency, and cross-department collaboration to improve student access.
Read More →
Higgins, 38, serves as director of industry engagement at TAT (Truckers Against Trafficking), where she equips school transportation professionals with the tools to recognize and report human trafficking.
Read More →